May/Jun
Report
tinyurl.com/epfh1
Comms & Marketing
Marketing
Television
Beautiful Boxes - KFOX(4)
Beau Warehouse - KFOX (4)
Client Stories - KFOX(63) - KDBC(33) - KTSM(36)
School Soft - KFOX (1)
El Paso Inc
Radio
Digital
TQ (33.06K Imp, 96.10% ACR)
KFOX (133+K Imps, 38 clicks, 0.03% CTR
EP Matters Ad (33,146 Imp, 20 clicks)
TQ Facebook Ads (79.17K Imp, 4.74% CTR)
Client Stories Feeding Migrants
Social Performance
Reach: 58,091 (35.8%)
Page Followers: 14,158
Dominant: Women 25-54 (80.5%)
Reach: 2,497 (13.7%)
Followers: 2,006
Dominant: Women 25-44 (69.8%)
Web Performance
Website is transitioning to the new Google Analytics and will not have info yet.
Media Coverage
Media Plan for July/Aug
TV - KFOX, KDBC, KVIA
Volunteer 1
Time - Limited Run
Noche de Estrellas
Radio - TQ - iHeart
Print - El Paso Inc
Event Ad (working on it)
Boosted - FB/Insta
Event Post (working on it)
FB/Insta - TQ
Event Ad (working on it)
Volunteer 2 (will switch in Aug)
Content (Stories)
Event - Food FARMacy - Construction - Heat - Back-to-School - Truck Sponsor - Home Delivery - Volunteer Delivery Pilot Program - Constable Program
Web - Constable Ride-a-long
Extra
Co-Op TEFAP
The Texas Department of Agricultural - Commissioner Sid Miller has given a budget of roughly 20k to advertise TEFAP locally.
Here is the schedule broken down by stations:
Telemundo (Television) (Spanish)
Ad runs now thru February
$11,000 for the full duration
KTSM (Television) (English)
Ad runs now thru February
$6,000 for the full duration
iHeart (Radio)(English)
Ad runs now thru February
$5,324 for the full duration
